Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. A software upgrade is now available to support Sony's new Real-time Eye AF for Animals. The feature works by automatically detecting and tracking the eyes of animals that you're photographing, for beautiful pet portraits and wildlife shots. With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera. A new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher. The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration. The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance. For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode. AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.

Key Features

• Model: Sony Alpha A7 III
• 5-axis image stabilization
• BIONZ X image processing engine
• 35 mm 24.3 MP 7 Exmor CMOS sensor
• High-resolution OLED Tru-Finder

• About this item

  • Advanced 24.2MP BSI Full-frame Image Sensor w/ 1.8X readout speed Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor
  • 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800
  • Up to 10fps Silent or Mechanical Shutter with AE/AF tracking
  • 693 phase-detection / 425 contrast AF points w/ 93% image coverage
  • In the box: SEL2870 lens, Lens hood, Lens cap, Lens rear cap, Rechargeable Battery (NP-FZ100), AC Adapter (AC-UUD12), Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable
  • Sensor Type : 35mm full frame (35.6×23.8mm), Exmor R CMOS sensor

In the box

What comes in a Sony A7iii box?

• Sony a7 III Mirrorless Camera.
• Sony NP-FZ100 Battery (2280mAh)
• Sony AC Adapter.
• Micro-USB Cable.
• Sony ALC-B1EM Body Cap for E-Mount Cameras.
• Accessory Shoe Cap.
• Eyepiece Cup.
• Shoulder Strap.